Enterprise-Level Contract Strategy for Athletes

Pannell Sports Group is an Atlanta-based NIL advisory firm serving high school and college athletes across Georgia.

Drawing on extensive experience negotiating and advising on complex commercial agreements for Fortune 500 organizations, we help athletes and families navigate NIL opportunities with the same level of strategic protection and business insight used by major corporations.

Our mission is simple:
Protect athlete value. Build athlete brands. Maximize NIL opportunity.

Most Atlanta sports agents serve professional or near-professional athletes. PSG fills the gap that every other sports agent in Atlanta ignores, high school athletes who are navigating NIL before they ever set foot on a college campus, and college athletes in every sport who are receiving revenue sharing offers they don't fully understand. Our Georgia bar license means we bring real legal analysis to every contract we review, not just sports industry experience.

We work with high school and college athletes across Atlanta and Georgia, in every sport, not just football and basketball. Families of high school athletes preparing for NIL eligibility. College athletes at UGA, Georgia Tech, Georgia State, Georgia Southern, Kennesaw State, and other Georgia institutions who need a licensed attorney to review their NIL deals and revenue sharing agreements.

High School Athletes
Building early NIL readiness and brand positioning

College Athletes
Strategic NIL guidance and contract support

Parents & Families
Trusted education and decision-making support

Schools & Athletic Programs
NIL workshops and athlete education resources