What is a sports agent in Atlanta?

A sports agent in Atlanta is a licensed professional who represents athletes in contract negotiations, NIL (Name, Image, and Likeness) deals, and brand partnerships. In Georgia, sports agents must be registered under the Georgia Athlete Agents Act (O.C.G.A. § 43-4A). Pannell Sports Group is a registered Atlanta-based sports agent serving high school and college athletes across Georgia.

What does a sports agent do for high school athletes in Georgia?

A sports agent for high school athletes in Georgia helps families navigate NIL opportunities, evaluate endorsement contracts, ensure GHSA compliance, develop the athlete's personal brand, and build a strategic foundation for college-level opportunities. Pannell Sports Group specializes in high school athlete representation and NIL advisory across Atlanta and Georgia.

How do I find a sports agent in Atlanta Georgia?

To find a sports agent in Atlanta Georgia, look for a registered athlete agent licensed under Georgia state law (O.C.G.A. § 43-4A). Pannell Sports Group is an Atlanta-based registered sports agent offering NIL strategy, contract review, and athlete representation for high school and college athletes across Georgia.

What is the difference between a sports agent and a NIL agent?

A sports agent handles athlete representation, contract negotiations, and career strategy. A NIL agent specifically helps college and high school athletes monetize their Name, Image, and Likeness through endorsements and brand partnerships. Pannell Sports Group serves both roles as a registered Georgia sports agent with specialized NIL advisory services for high school and college athletes.

Does my high school athlete need a sports agent?

High school athletes in Georgia increasingly benefit from sports agent guidance as NIL opportunities are now available before college enrollment. A registered Georgia sports agent can help evaluate NIL contracts, ensure GHSA compliance, build the athlete's brand, and position them for college-level opportunities. Pannell Sports Group serves Georgia high school athletes and families with these services from Atlanta.

Your NIL career deserves the same strategic protection as a Fortune 500 contract.

PSG provides Georgia's high school and college athletes with enterprise-level NIL strategy, contract evaluation, athlete branding, and family advisory —built on professional and commercial expertise that most NIL firms simply don't have.

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Learn About PSG

Contract Strategy

Fortune 500-level deal Review

Brand Development

Build before the offers arrive

Family Advisory

Guidance families can trust

NIL EDUCATION

Know your rights before you sign

REVENUE SHARING DEAL REVIEW & NEGOTIATION

Revenue sharing terms aren't fixed. We review and negotiate them, in every sport.
NIL EDUCATION

Understand your NIL rights under Georgia law before any deal is on the table.
CONTRACT REVIEW AND NEGOTIATION STRATEGY

Fortune 500-level contract review applied to every NIL agreement you're offered.
BRAND PARTNERSHIP STRATEGY

We help you choose partnerships that build your story, not just your bank account.
ATHLETE BRAND DEVELOPMENT

Build a brand sponsors notice — before the recruiting offers even arrive.
NIL STRATEGY CONSULTING

A long-term NIL roadmap, not just deal-by-deal decisions.
PARENTS & FAMILY ADVISORY

Clear, honest guidance for the questions every family should ask first.