No, early strategic planning is often the best time to engage.

• Athletes that are evaluating NIL opportunities or may have NIL questions.

• Parents & Families that maybe seeking trusted strategic guidance.

• Schools & Programs looking for NIL education workshops

At Pannell Sports Group, we approach NIL differently.

While many NIL advisory and sports agent firms focus solely on securing opportunities, we focus on helping athletes and families make informed, strategic decisions that protect long-term value.

Our approach is built on enterprise-level contract strategy and business advisory experience developed through supporting complex commercial negotiations for Fortune 500 Organizations.

We apply that same level of strategic evaluation, risk analysis, and negotiation discipline to every NIL opportunity.

We don’t just evaluate opportunities.
We help protect long-term value.

Blake Pannell is a licensed attorney in Georgia and Mississippi, and a registered athlete agent in Georgia (O.C.G.A. § 43-4A) and Mississippi (Miss. Code Ann. § 73-42-1 et seq.). PSG's NIL advisory services contract review, strategy, brand development, and family guidance are available to athletes and families nationwide. Formal athlete agent representation is available wherever PSG is currently registered, with additional state registrations completed as needed before representation begins in a new jurisdiction.