What is a sports agent in Atlanta?

A sports agent in Atlanta is a licensed professional who represents athletes in contract negotiations, NIL (Name, Image, and Likeness) deals, and brand partnerships. In Georgia, sports agents must be registered under the Georgia Athlete Agents Act (O.C.G.A. § 43-4A). Pannell Sports Group is a registered Atlanta-based sports agent serving high school and college athletes across Georgia.

What does a sports agent do for high school athletes in Georgia?

A sports agent for high school athletes in Georgia helps families navigate NIL opportunities, evaluate endorsement contracts, ensure GHSA compliance, develop the athlete's personal brand, and build a strategic foundation for college-level opportunities. Pannell Sports Group specializes in high school athlete representation and NIL advisory across Atlanta and Georgia.

How do I find a sports agent in Atlanta Georgia?

To find a sports agent in Atlanta Georgia, look for a registered athlete agent licensed under Georgia state law (O.C.G.A. § 43-4A). Pannell Sports Group is an Atlanta-based registered sports agent offering NIL strategy, contract review, and athlete representation for high school and college athletes across Georgia.

What is the difference between a sports agent and a NIL agent?

A sports agent handles athlete representation, contract negotiations, and career strategy. A NIL agent specifically helps college and high school athletes monetize their Name, Image, and Likeness through endorsements and brand partnerships. Pannell Sports Group serves both roles as a registered Georgia sports agent with specialized NIL advisory services for high school and college athletes.

Does my high school athlete need a sports agent?

High school athletes in Georgia increasingly benefit from sports agent guidance as NIL opportunities are now available before college enrollment. A registered Georgia sports agent can help evaluate NIL contracts, ensure GHSA compliance, build the athlete's brand, and position them for college-level opportunities. Pannell Sports Group serves Georgia high school athletes and families with these services from Atlanta.

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Frequently Asked Questions

No, early strategic planning is often the best time to engage.
- Athletes that are evaluating NIL opportunities or may have NIL questions.
- Parents & Families that maybe seeking trusted strategic guidance.
- Schools & Programs looking for NIL education workshops
At Pannell Sports Group, we approach NIL differently.
While many NIL advisory firms focus solely on securing opportunities, we focus on helping athletes and families make informed, strategic decisions that protect long-term value.
Our approach is built on enterprise-level contract strategy and business advisory experience developed through supporting complex commercial negotiations for Fortune 500 Organizations.
We apply that same level of strategic evaluation, risk analysis, and negotiation discipline to every NIL opportunity.
We don’t just evaluate opportunities.
We help protect long-term value.

You can reach us anytime via our contact page or email. We aim to respond quickly.
Yes, we support both high school and collegiate athletes.
Yes, for schools, athletic programs, athletes, and families.

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Whether you're evaluating an NIL opportunity, seeking strategic guidance, or looking to better understand the NIL landscape, we’re here to help.

Frequently Asked Questions

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info@PannellSportsGroup.com