What is a sports agent in Atlanta?

A sports agent in Atlanta is a licensed professional who represents athletes in contract negotiations, NIL (Name, Image, and Likeness) deals, and brand partnerships. In Georgia, sports agents must be registered under the Georgia Athlete Agents Act (O.C.G.A. § 43-4A). Pannell Sports Group is a registered Atlanta-based sports agent serving high school and college athletes across Georgia.

What does a sports agent do for high school athletes in Georgia?

A sports agent for high school athletes in Georgia helps families navigate NIL opportunities, evaluate endorsement contracts, ensure GHSA compliance, develop the athlete's personal brand, and build a strategic foundation for college-level opportunities. Pannell Sports Group specializes in high school athlete representation and NIL advisory across Atlanta and Georgia.

How do I find a sports agent in Atlanta Georgia?

To find a sports agent in Atlanta Georgia, look for a registered athlete agent licensed under Georgia state law (O.C.G.A. § 43-4A). Pannell Sports Group is an Atlanta-based registered sports agent offering NIL strategy, contract review, and athlete representation for high school and college athletes across Georgia.

What is the difference between a sports agent and a NIL agent?

A sports agent handles athlete representation, contract negotiations, and career strategy. A NIL agent specifically helps college and high school athletes monetize their Name, Image, and Likeness through endorsements and brand partnerships. Pannell Sports Group serves both roles as a registered Georgia sports agent with specialized NIL advisory services for high school and college athletes.

Does my high school athlete need a sports agent?

High school athletes in Georgia increasingly benefit from sports agent guidance as NIL opportunities are now available before college enrollment. A registered Georgia sports agent can help evaluate NIL contracts, ensure GHSA compliance, build the athlete's brand, and position them for college-level opportunities. Pannell Sports Group serves Georgia high school athletes and families with these services from Atlanta.

Terms of Use

TERMS OF USE

1. Acceptance of Terms

Welcome to Pannell Sports Group ("PSG," "we," "our," or "us"). By accessing or using the website located at pannellsportsgroup.com (the "Site"), you agree to be bound by these Terms of Use ("Terms"). If you do not agree to these Terms, please do not use the Site.

We reserve the right to update or modify these Terms at any time. Continued use of the Site after any changes constitutes your acceptance of the updated Terms.

2. Description of Services

PSG provides NIL (Name, Image, and Likeness) advisory services, athlete brand consulting, NIL education, deal review support, family guidance, compliance awareness, and college exposure support to high school and college athletes and their families (collectively, "Services").

PSG's Services are educational and advisory in nature. PSG is not a law firm. The information and guidance provided through this Site or through PSG's Services do not constitute legal advice, and no attorney-client relationship is formed by your use of this Site or by engaging PSG's advisory services.

If you require legal advice regarding a specific matter, you should consult a licensed attorney in your jurisdiction.

3. Minor Athletes, Parental/Guardian Consent Required

PSG's primary clientele includes high school athletes, many of whom are under the age of 18. If you are under the age of 18, you may not agree to these Terms on your own behalf. Use of this Site and engagement of PSG's Services by or on behalf of a minor athlete requires the agreement of a parent or legal guardian to these Terms.

By submitting any inquiry, completing any contact form, or engaging PSG's Services in connection with a minor athlete, the parent or legal guardian represents and warrants that:

They are the parent or legal guardian of the minor athlete;
They have the authority to agree to these Terms on behalf of the minor;
They consent to the minor's use of the Site and engagement with PSG's Services; and
They accept responsibility for all obligations under these Terms on behalf of the minor.

4. Attorney Status; No Attorney-Client Relationship

PSG's founder is a licensed attorney. PSG nonetheless operates exclusively as a business advisory and consulting firm — not a law firm — and does not provide legal representation to athletes, families, or any other individuals or entities through this Site or its Services.

No attorney-client relationship is formed by:

Visiting or using this Site
Submitting an inquiry, contact form, or consultation request
Participating in any introductory or ongoing consultation with PSG personnel
Engaging or receiving PSG's advisory or consulting services

A formal attorney-client relationship with PSG or any of its personnel requires a separate, written engagement letter signed by both the client and an authorized PSG representative that expressly establishes the scope and terms of legal representation. Absent such a signed engagement letter, no attorney-client relationship exists regardless of the content or nature of any communications or services exchanged.

Notice Regarding Prospective Client Disclosures. Individuals who consult with PSG prior to a formal engagement may have limited protections under applicable Rules of Professional Conduct governing prospective clients. PSG recommends that you avoid sharing sensitive, confidential, or legally significant information during initial consultations until a formal services agreement is in place. Sharing information with PSG during a preliminary inquiry does not create an attorney-client relationship and does not obligate PSG to maintain confidentiality beyond what applicable ethics rules independently require.

Obtain Independent Legal Counsel. PSG's Services are educational, strategic, and advisory in nature. Nothing provided through this Site or through PSG's Services constitutes legal advice applicable to your specific circumstances. If you require legal advice, legal representation, or assistance with a specific legal matter, you should independently consult and retain a licensed attorney in your jurisdiction.

5. No Guarantee of Results

PSG does not guarantee any particular outcome, NIL deal, compensation amount, brand partnership, athletic exposure, or recruiting result. NIL opportunities depend on many factors outside PSG's control, including but not limited to an athlete's profile, market conditions, brand fit, applicable state and institutional rules, and third-party decisions.

6. Intellectual Property

All content on this Site, including but not limited to text, graphics, logos, blog posts, educational materials, videos, and branding (the "PSG Content"), is the property of Pannell Sports Group, LLC and is protected by applicable copyright, trademark, and intellectual property laws.

You may not reproduce, distribute, modify, display, publish, or create derivative works from PSG Content without prior written permission from PSG.

7. User Conduct

By using this Site, you agree that you will not:

Use the Site for any unlawful purpose
Submit false or misleading information
Attempt to gain unauthorized access to any portion of the Site
Interfere with the operation of the Site or its servers
Engage in any conduct that could damage the reputation or interests of PSG

8. Third-Party Links and Resources

The Site may include links to third-party websites, platforms, or resources for informational purposes. PSG does not control and is not responsible for the content, accuracy, or privacy practices of third-party sites. The inclusion of any link does not imply endorsement by PSG.

9. Disclaimer of Warranties

THE SITE AND ALL PSG CONTENT ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. PSG DOES NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

10. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, PSG AND ITS OFFICERS, MEMBERS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE OR PSG'S SERVICES, EVEN IF PSG HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

PSG'S TOTAL CUMULATIVE LIABILITY TO YOU FOR ANY AND ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF THE SITE SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES YOU HAVE PAID TO PSG IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM OR (B) ONE HUNDRED DOLLARS ($100.00).

11. Indemnification

You agree to indemnify, defend, and hold harmless PSG and its officers, members, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with (a) your access to or use of the Site; (b) your violation of these Terms; or (c) your violation of any third-party right, including any intellectual property or privacy right.

12. Privacy

Your use of the Site is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Please review our Privacy Policy at pannellsportsgroup.com to understand our data practices.

13. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Georgia, without regard to its conflict of law provisions. Any dispute arising out of or relating to these Terms or your use of the Site shall be resolved exclusively in the state or federal courts located in Fulton County, Georgia, and you consent to the personal jurisdiction of such courts.

14. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

15. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and PSG with respect to your use of the Site and supersede all prior agreements, understandings, and representations relating thereto.

16. Contact Us

If you have questions about these Terms of Use, please contact us at:

Pannell Sports Group, LLC

Atlanta, Georgia

Website: pannellsportsgroup.com

Email: info@pannellsportsgroup.com