What is a sports agent in Atlanta?

A sports agent in Atlanta is a licensed professional who represents athletes in contract negotiations, NIL (Name, Image, and Likeness) deals, and brand partnerships. In Georgia, sports agents must be registered under the Georgia Athlete Agents Act (O.C.G.A. § 43-4A). Pannell Sports Group is a registered Atlanta-based sports agent serving high school and college athletes across Georgia.

What does a sports agent do for high school athletes in Georgia?

A sports agent for high school athletes in Georgia helps families navigate NIL opportunities, evaluate endorsement contracts, ensure GHSA compliance, develop the athlete's personal brand, and build a strategic foundation for college-level opportunities. Pannell Sports Group specializes in high school athlete representation and NIL advisory across Atlanta and Georgia.

How do I find a sports agent in Atlanta Georgia?

To find a sports agent in Atlanta Georgia, look for a registered athlete agent licensed under Georgia state law (O.C.G.A. § 43-4A). Pannell Sports Group is an Atlanta-based registered sports agent offering NIL strategy, contract review, and athlete representation for high school and college athletes across Georgia.

What is the difference between a sports agent and a NIL agent?

A sports agent handles athlete representation, contract negotiations, and career strategy. A NIL agent specifically helps college and high school athletes monetize their Name, Image, and Likeness through endorsements and brand partnerships. Pannell Sports Group serves both roles as a registered Georgia sports agent with specialized NIL advisory services for high school and college athletes.

Does my high school athlete need a sports agent?

High school athletes in Georgia increasingly benefit from sports agent guidance as NIL opportunities are now available before college enrollment. A registered Georgia sports agent can help evaluate NIL contracts, ensure GHSA compliance, build the athlete's brand, and position them for college-level opportunities. Pannell Sports Group serves Georgia high school athletes and families with these services from Atlanta.

Atlanta's sports agent and agency for high school and college athletes, in every sport.

Pannell Sports Group is Atlanta's registered sports agent and NIL advisory firm, led by Blake Pannell, a licensed attorney in Georgia and Mississippi and registered Georgia sports agent under O.C.G.A. § 43-4A.

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Learn About PSG

What Makes PSG Different from Other Atlanta Sports Agents

Dual-state licensed attorney

Georgia and Mississippi bar licenses, not just industry experience.

Sports agent services for Georgia athletes

Revenue sharing deal review and negotiation, all sports
NIL contract review and negotiation strategy
Athlete brand development and partnership strategy
NIL compliance guidance, GHSA and NCAA rules
Family and parent advisory for high school athletes

Fortune 500 contract expertise

Senior Corporate Counsel background applied to every deal we review.

Serving athletes across Georgia

Atlanta
Roswell
Alpharetta
Marietta

Athens
Augusta
Savannah
All of Georgia

Registered Georgia sports agent

Registered under O.C.G.A. § 43-4A. Compliant, licensed, and accountable.