What is a sports agent in Atlanta?

A sports agent in Atlanta is a licensed professional who represents athletes in contract negotiations, NIL (Name, Image, and Likeness) deals, and brand partnerships. In Georgia, sports agents must be registered under the Georgia Athlete Agents Act (O.C.G.A. § 43-4A). Pannell Sports Group is a registered Atlanta-based sports agent serving high school and college athletes across Georgia.

What does a sports agent do for high school athletes in Georgia?

A sports agent for high school athletes in Georgia helps families navigate NIL opportunities, evaluate endorsement contracts, ensure GHSA compliance, develop the athlete's personal brand, and build a strategic foundation for college-level opportunities. Pannell Sports Group specializes in high school athlete representation and NIL advisory across Atlanta and Georgia.

How do I find a sports agent in Atlanta Georgia?

To find a sports agent in Atlanta Georgia, look for a registered athlete agent licensed under Georgia state law (O.C.G.A. § 43-4A). Pannell Sports Group is an Atlanta-based registered sports agent offering NIL strategy, contract review, and athlete representation for high school and college athletes across Georgia.

What is the difference between a sports agent and a NIL agent?

A sports agent handles athlete representation, contract negotiations, and career strategy. A NIL agent specifically helps college and high school athletes monetize their Name, Image, and Likeness through endorsements and brand partnerships. Pannell Sports Group serves both roles as a registered Georgia sports agent with specialized NIL advisory services for high school and college athletes.

Does my high school athlete need a sports agent?

High school athletes in Georgia increasingly benefit from sports agent guidance as NIL opportunities are now available before college enrollment. A registered Georgia sports agent can help evaluate NIL contracts, ensure GHSA compliance, build the athlete's brand, and position them for college-level opportunities. Pannell Sports Group serves Georgia high school athletes and families with these services from Atlanta.

Resources | Empower Your NIL Journey

EDUCATION BUILDS CONFIDENCE

Navigating Name, Image, and Likeness opportunities requires more than awareness, it requires understanding. Our Resources are designed to help athletes and families make informed decisions through strategic educational and practical guidance.

NIL INSIGHTS & RESOURCES

NCAA Approves Age-Based Eligibility Model: What Athletes and Families Need to Know

On June 24th, 2026, the NCAA Division I Cabinet unanimously approved the most significant change to athlete eligibility rules in decades: an age-based eligibility model.

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What Does a Sports Agent Do? A Guide for Atlanta and Georgia Athletes

This guide answers the most common questions athletes and families in Georgia ask about sports agents, NIL agents, and what to look for when choosing one.

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The Protect College Sports Act of 2026

What Every Athlete, Parent, and Coach Needs to Know

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Revenue Sharing Explained: How Much Can College Athletes Actually Make Now?

But how much are athletes actually making? Who gets the most? What is the difference between revenue sharing and NIL? And what does any of this mean for you?

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What Parents Should Ask Before Their Child Signs an NIL Deal

Questions every family should consider when evaluating opportunities.

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The Brendan Sorsby Story: What Every College Athlete Must Know About NIL Contracts Before Signing

At Pannell Sports Group, we work with athletes every day who are being handed multi-page NIL agreements they have never seen before and are asked to sign within days. The Sorsby case is exactly why we do what we do. Let's break it down from the beginning.

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Evaluating NIL Opportunities Strategically

How to assess alignment, value, and long-term impact.

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