Blake Pannell Blake Pannell

Revenue Sharing Explained: How Much Can College Athletes Actually Make Now?

The era of unpaid college athletes is over. As of July 1, 2025, the House v. NCAA settlement allows schools to share up to $20.5 million annually with athletes — but how that money is divided, who gets the most, and how NIL fits in is more complex than the headlines suggest. This is your complete, plain-language breakdown.

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Blake Pannell Blake Pannell

What Parents Should Ask Before Their Child Signs an NIL Deal

When a brand reaches out to your son or daughter with an NIL opportunity, the clock starts ticking — and so do the risks. Parents who know the right questions to ask before any agreement is signed are the ones who protect their athlete's eligibility, future earning potential, and long-term brand. Here's what every family needs to ask before saying yes.

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Blake Pannell Blake Pannell

The Protect College Sports Act of 2026: What Every Athlete, Parent, and Coach Needs to Know

The Protect College Sports Act of 2026 is the most comprehensive federal attempt to regulate college athletics in history. Introduced with bipartisan Senate Commerce Committee support, it would reshape NIL rules, transfer portal access, agent regulations, and athlete rights nationwide. Here's the full breakdown of what's in the bill and why it matters.

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Blake Pannell Blake Pannell

NIL Contract Red Flags Every College Athlete Should Know Before Signing

Most NIL contracts look straightforward on the surface. They rarely are. Buried inside are exclusivity clauses that block future deals, intellectual property terms that transfer your likeness rights beyond the agreement's end, and auto-renewal provisions that are easy to miss. Here are the contract red flags every college athlete needs to spot before signing anything.

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Blake Pannell Blake Pannell

NIL Rules Every Georgia Athlete & Parent Must Know Before Signing Any Deal

Georgia athletes navigating NIL deals face a layered compliance framework — state law under O.C.G.A. § 43-4A, GHSA eligibility rules, NCAA bylaws, and their school's own compliance portal. Getting it wrong can cost you eligibility. Here's the complete breakdown of every rule Georgia athletes and families need to know before signing any NIL agreement.

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Blake Pannell Blake Pannell

Evaluating NIL Opportunities Strategically

The rapid growth of the NIL marketplace means athletes are fielding more opportunities than ever — but not every offer deserves a yes. Strategic NIL decision-making starts with brand alignment, requires honest opportunity cost assessment, and demands a clear-eyed look at contract terms. Here's how to evaluate NIL deals the way the best advisors do.

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Blake Pannell Blake Pannell

NIL Strategy for High School Athletes: How to Build Your Brand the Right Way

NIL isn't just for college athletes anymore. High school athletes across Georgia and more than 30 states now have the right to earn from their name, image, and likeness — and the ones who start building their brand early arrive on campus with a significant head start. Here's how to build your NIL strategy the right way, from the ground up.

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Blake Pannell Blake Pannell

Building an Athlete Brand That Creates Opportunity

NIL deals don't find nameless athletes — they find athletes with a story, a platform, and a brand that sponsors recognize as valuable. Building that brand isn't a quick social media move. It's a deliberate process that starts with clarity about who you are and what you stand for. Here's how to build an athlete brand that creates real, lasting opportunity.

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