What is a sports agent in Atlanta?

A sports agent in Atlanta is a licensed professional who represents athletes in contract negotiations, NIL (Name, Image, and Likeness) deals, and brand partnerships. In Georgia, sports agents must be registered under the Georgia Athlete Agents Act (O.C.G.A. § 43-4A). Pannell Sports Group is a registered Atlanta-based sports agent serving high school and college athletes across Georgia.

What does a sports agent do for high school athletes in Georgia?

A sports agent for high school athletes in Georgia helps families navigate NIL opportunities, evaluate endorsement contracts, ensure GHSA compliance, develop the athlete's personal brand, and build a strategic foundation for college-level opportunities. Pannell Sports Group specializes in high school athlete representation and NIL advisory across Atlanta and Georgia.

How do I find a sports agent in Atlanta Georgia?

To find a sports agent in Atlanta Georgia, look for a registered athlete agent licensed under Georgia state law (O.C.G.A. § 43-4A). Pannell Sports Group is an Atlanta-based registered sports agent offering NIL strategy, contract review, and athlete representation for high school and college athletes across Georgia.

What is the difference between a sports agent and a NIL agent?

A sports agent handles athlete representation, contract negotiations, and career strategy. A NIL agent specifically helps college and high school athletes monetize their Name, Image, and Likeness through endorsements and brand partnerships. Pannell Sports Group serves both roles as a registered Georgia sports agent with specialized NIL advisory services for high school and college athletes.

Does my high school athlete need a sports agent?

High school athletes in Georgia increasingly benefit from sports agent guidance as NIL opportunities are now available before college enrollment. A registered Georgia sports agent can help evaluate NIL contracts, ensure GHSA compliance, build the athlete's brand, and position them for college-level opportunities. Pannell Sports Group serves Georgia high school athletes and families with these services from Atlanta.

Strategic NIL guidance built on enterprise-level contract expertise and athlete-first advocacy.

Pannell Sports Group, LLC based out of Atlanta, GA was founded on a simple belief: athletes deserve the same strategic guidance, contract protection, and business-level advocacy provided to major organizations.

As NIL continues to reshape collegiate and high school athletics, athletes and families are faced with increasingly complex decisions that require thoughtful strategy and informed evaluation.

PSG was created to bridge that gap by providing athletes with trusted guidance rooted in professional contract negotiation experience and long-term strategic thinking.

Blake Pannell Sports agent Atlanta Georgia NIL advisor athlete representation Pannell Sports Group

Meet the Founder

Founder & Strategic NIL Advisor

Blake Pannell is the founder of Pannell Sports Group and a licensed attorney in Georgia and Mississippi with extensive experience advising Fortune 500 companies on complex commercial transactions, regulatory compliance, and contract strategy. As Corporate Counsel he has spent his career structuring and negotiating high-stakes commercial agreements across industries, the same strategic discipline he brings to NIL advisory.

Blake founded PSG after recognizing a critical gap in the NIL landscape: high school athletes and their families were navigating increasingly complex NIL opportunities with little to no professional guidance. His background in contracts, privacy law, labor and employment, marketing, and compliance gives PSG clients the kind of rigorous analytical framework typically reserved for corporate legal departments.

PSG's advisory services draw on that professional legal and commercial experience to help athletes and families evaluate NIL opportunities, understand contract terms, navigate compliance obligations, and build sustainable athlete brands — with the knowledge and structure to make confident, informed decisions.

PSG provides educational and strategic advisory services. These services do not constitute the practice of law or create an attorney-client relationship.

OUR VALUES

STRATEGY

We think ahead of the game
EDUCATION

We empower through knowledge
EXCELLENCE

Professionalism in every interaction
Growth

Building sustainable long-term success

Strategic NIL guidance built on enterprise-level contract expertise and athlete-first advocacy.

Meet the Founder

STRATEGY

EDUCATION

EXCELLENCE

Growth

info@PannellSportsGroup.com