What is a sports agent in Atlanta?

A sports agent in Atlanta is a licensed professional who represents athletes in contract negotiations, NIL (Name, Image, and Likeness) deals, and brand partnerships. In Georgia, sports agents must be registered under the Georgia Athlete Agents Act (O.C.G.A. § 43-4A). Pannell Sports Group is a registered Atlanta-based sports agent serving high school and college athletes across Georgia.

What does a sports agent do for high school athletes in Georgia?

A sports agent for high school athletes in Georgia helps families navigate NIL opportunities, evaluate endorsement contracts, ensure GHSA compliance, develop the athlete's personal brand, and build a strategic foundation for college-level opportunities. Pannell Sports Group specializes in high school athlete representation and NIL advisory across Atlanta and Georgia.

How do I find a sports agent in Atlanta Georgia?

To find a sports agent in Atlanta Georgia, look for a registered athlete agent licensed under Georgia state law (O.C.G.A. § 43-4A). Pannell Sports Group is an Atlanta-based registered sports agent offering NIL strategy, contract review, and athlete representation for high school and college athletes across Georgia.

What is the difference between a sports agent and a NIL agent?

A sports agent handles athlete representation, contract negotiations, and career strategy. A NIL agent specifically helps college and high school athletes monetize their Name, Image, and Likeness through endorsements and brand partnerships. Pannell Sports Group serves both roles as a registered Georgia sports agent with specialized NIL advisory services for high school and college athletes.

Does my high school athlete need a sports agent?

High school athletes in Georgia increasingly benefit from sports agent guidance as NIL opportunities are now available before college enrollment. A registered Georgia sports agent can help evaluate NIL contracts, ensure GHSA compliance, build the athlete's brand, and position them for college-level opportunities. Pannell Sports Group serves Georgia high school athletes and families with these services from Atlanta.

Blake Pannell 6/1/26 Blake Pannell 6/1/26

Sports Agent vs. NIL Agent: Why Georgia Athletes Need Both

Confused about the difference between a sports agent and an NIL agent? Here's how Georgia law defines each role — and why college athletes in Georgia need both.

Sports Agent vs. NIL Agent: Why Georgia Athletes Need Both

info@PannellSportsGroup.com